An interesting start to our brand new blog! A Slashdot posting, 54,000 visitors and 119 very mixed comments in 24 hours.
It seems we’ve provoked a rather heated debate on whether guerilla marketing should be considered spam. There have been some very insightful comments from lots of people; and it also seems a few Slashdot geeks are a little keen on our Jodie! (Sorry lads, she’s happily married!)
So is this spam? In our view, content that is interesting or useful, isn’t spam. For instance, the most highly rated video of all time on Youtube is an ad for condoms. The videos in positions 2, 3 and 4 are also ads — funny, entertaining ads, that people find interesting enough to tell their friends about.
Let’s get one thing straight – we hate spam as much as the next person. We gave this a lot of thought during our planning because we wanted to do something cool. The simple thing would have been to just create a large banner of our URL. How dumb would that have been! Eventually we decided on a giant eyeball for Swift City and a living billboard for Darwin Dating. I guess it’s up to the individual whether that’s interesting or not, but we thought it was fun, and we had a great time participating.
And your view on all of this? We read through all the comments on our blog and slashdot (thanks to you all) and 38 people were against what we did, while 60 people thought it was great (the rest of the comments didn’t have a definite opinion either way).
So will this happen again? You bet! If a small group of nobodies can get their message in front of 54,000 people for $1000, and have a lot of fun doing it, then other people will try. Ironically it’s the fact that we’ve been accused of spamming that has brought this traffic and it’s the heated negative comments that are bringing us links.
Finally, if you are worried that we have spammed you by creating our eyeball, then please, if the pictures do eventually turn out, we urge you not to zoom all the way into a tiny, obscure part of an empty park in Sydney, Australia. You’ll be completely annoyed if you do! And you may be in luck anyway. As a number of people pointed out, it appears Google may not have flown over the park we were in until later in the day or not at all.
The Microsoft pictures are due out tomorrow. We’ll post as soon as we see them.
p.s. For the record, we recycled all of the paper after the event. (For those of you who live in Sydney, you’ll notice the recycling bin in the final picture.)